How Do You Handle Writing About Topics Outside Your Expertise?
Gaining knowledge on unfamiliar subjects can be daunting, yet it is essential for writing with authority. This article demystifies the process of tackling topics outside one's area of expertise, featuring advice from seasoned researchers and writers. Cut through the complexity with expert-backed strategies and write with confidence and empathy.
- Research Basements Thoroughly
- Follow the ABC Rule
- Dive Deep Into Research
- Simplify Complex Topics
- Learn to Write with Empathy
Research Basements Thoroughly
I once had to create an infographic on the history and uses of basements.
While I was familiar with basements as a general concept, I lacked in-depth knowledge about their various applications and historical significance.
To overcome this, I embarked on thorough research, consulting a variety of sources such as architectural journals, historical texts, and online resources specializing in home improvement and construction.
This experience reinforced the importance of meticulous research and the value of seeking expert opinions when tackling unfamiliar subjects. It also highlighted the importance of clear and concise communication, as I had to translate complex technical information into an easily digestible format for a general audience.
Follow the ABC Rule
As a writer, whether it be technical, marketing or any other field, we always face the challenge of writing on topics outside our domain. It used to be an overwhelming thing at first, but as you grow in the field, this becomes a routine thing. So, instead of getting nervous and turning down the opportunity, facing it and taking up the task is always preferred.
I follow the ABC Rule
1. Ask Questions: Start by interviewing the person who is a Subject Matter Expert (SME) for the topic. This will help you in kickstarting your research and bring you on the right track
2. Break it Down: As a writer your job is to simplify things for the readers and help digest complex pieces of information. Do the same for yourself! Break the topic into small chunks that are easily manageable.
3. Connect the Dots: Start connecting the A (Interview), B (Small chunks of useful information) and create your own structure
Now that your research is complete and you have your structure ready, just start writing!
Dive Deep Into Research
Writing about a topic outside of my expertise required a deep dive into research and a structured approach to learning. One memorable instance was when I had to create content on advanced cybersecurity trends for a client in the tech industry.
Initially, the challenge was understanding complex terminology and ensuring accuracy while maintaining an engaging tone. To overcome this, I relied on expert interviews, industry whitepapers, and reputable sources to build a strong foundation.
To make the content digestible, I broke down intricate concepts into simpler, real-world analogies that aligned with the client's audience. I also collaborated with subject matter experts to validate the accuracy of my work. The result was a well-received article that not only met industry standards but also generated high engagement from the client's target readers.
This experience taught me the value of adaptability and the importance of research in professional writing. It reinforced that even without prior expertise, a strategic approach—leveraging credible sources, simplifying information, and collaborating with experts—can produce high-quality content. The key takeaway was that strong research and clear communication can bridge any knowledge gap.
Simplify Complex Topics
As a writing professional, I've often had to tackle topics outside my expertise. One memorable instance was when I was assigned to write about blockchain technology and cryptocurrency—a field I had little prior knowledge of. Instead of feeling overwhelmed, I approached it strategically.
I started by researching authoritative sources, reading whitepapers, industry blogs, and news articles to build foundational knowledge. I also interviewed experts and joined online forums to understand real-world applications. To make complex concepts more digestible, I focused on simplifying jargon, using analogies, and structuring content logically.
Through this experience, I learned that good research and clear communication skills can make any topic accessible. More importantly, stepping outside my comfort zone improved my adaptability and made me a more versatile writer.
Learn to Write with Empathy
I've always said good writing isn't about knowing everything-it's about knowing how to learn anything. That was put to the test when I found myself writing about PTSD, a subject far from my usual travel writing.
I couldn't just dive in blindly. Instead, I did the groundwork-deep research, but not the surface-level kind. I went beyond articles and textbooks, listened to firsthand accounts, explored therapy frameworks, and understood the emotional weight of the subject. I even contacted experts so I wasn't just collecting facts but capturing the nuances.
The biggest challenge? Getting the tone right. Travel writing is all about vivid escapism-bright colors, sensory details, and adventure. But PTSD required a different approach: careful wording, empathy-driven storytelling, and a deep respect for real experiences. I had to strip away anything that felt detached or clinical and write with precision and heart.
What I learned was more than just how to write about PTSD. I learned to sit with discomfort. Writing outside your expertise forces you to be uncomfortable-it forces you to confront what you don't know and earn your authority through relentless curiosity. Since then I've approached unfamiliar subjects the same way: research deeply, listen carefully, and write as if the people who live that reality will read every word.
That experience shaped me. Now, whenever I face an unfamiliar topic, I don't see it as an obstacle-I see it as an invitation to expand the boundaries of what I can write with both skill and integrity.
