How Can Freelance Writers Improve Client Relationships?
Navigating the intricacies of client relationships can be a challenge for freelance writers, so we've compiled the wisdom of seasoned professionals in the field. From the perspective of a B2B freelance writer to the insights of a content marketing specialist, here are five invaluable pieces of advice to help you manage your client relationships effectively.
- Under-Promise and Cultivate Humanity
- Establish Clear Expectations Early
- Be a Strategic Partner
- Set and Communicate Clear Expectations
- Research and Add Value Beyond Writing
Under-Promise and Cultivate Humanity
Two things are essential:
- Under-promise and over-deliver.
- Be humane. I understand it's primarily about the money, but being attentive and caring can transform a client relationship into a friendship.
I have a client with whom I've worked for three years, and our connection goes beyond mere client status. We engage in video calls, exchange gifts, and more. She even sent gifts when I had my baby and for my wife's birthday. She also donates to my church.
Although not all clients allow you to forge such close bonds, with attentiveness, you may encounter a few who are more than just clients—they're angels.
Life is more than transactions. We can all make it a better place.
Establish Clear Expectations Early
Defining and managing expectations is the most important way to establish a successful partnership with new clients. It's about being clear and upfront from the get-go, ensuring both you and your client are on the same page. Be clear about the scope of work, mode and frequency of communications, timelines, process for feedback and revisions, payment terms, and success metrics. Laying a foundation of transparency starts the relationship off on the right foot—one of trust.
Be a Strategic Partner
Be a partner, not just an order-taker. Freelance writers have immense value to bring to each client beyond punching letters on a keyboard. One way to establish yourself as an expert is to have input on client projects and guide them toward the best solutions.
Rather than taking a content brief and running with it, ask questions and offer suggestions to improve the brief. Learn the strategy behind the brief so you can connect your work to their end goals. Providing this extra layer of insight will show the client why you're the best choice and will help you not only earn their repeat business but also their referrals.
Set and Communicate Clear Expectations
One piece of advice I've received is to set clear expectations from the start about deliverables, deadlines, and communication preferences. Keeping a regular, transparent dialogue open helps prevent misunderstandings and builds a foundation of trust, which is crucial for long-term client relationships.
Research and Add Value Beyond Writing
As a freelance writer, the best advice I received was to think beyond writing. I take the initiative to research the client's target markets, brand voice, and overall content strategy. This lets me suggest improvements like SEO keywords, adding value beyond the copy itself. This proactive approach fosters a collaborative spirit, strengthens client relationships, and helps achieve their content goals.
